Extremely valuable. Your brand evokes emotions and promotes loyalty. It represents the essence of your business.
Branding initiates with insights to assess perceptions, identifies strengths and weaknesses and opportunities to extend it. We consider your target audience, vision, values and scope out the competitive landscape, then establish deliberate positioning.
We reinvigorate brands to better align them with desired perceptions, while being mindful of established brand equity. We guide brands through product transitions, distribution channels, mergers and product launches.