MAUD BORUP

How we deliver sweet specialty packaging solutions for a century-old confectioner

In 1907 a young woman by the name of Maud Borup began making candy in her home kitchen in Saint Paul, Minnesota. With the praise and urging of family and friends, she opened a candy counter in downtown Saint Paul. That candy counter blossomed into a business that served decades of delighted customers with exquisite confections. Although it has transformed with the times, Maud Borup still offers quality chocolates and other confections inspired by a tradition of quality — and childhood memories.

 

Today the company is led by enterprenuer Christine Lantinen, who purchased the company in 2006. Her vision was to grow the company from a small, boutique retail operation into national retail markets. To achieve this bold step, she re-invented the company as one that develops and offers major retailers confectionary gifts in custom packaging — either private branded with the retailers house brands, or carrying the Maud Borup brand.

 

At first, many of the packages were tins, imported from China. But the demand for clever, fun, box packaging grew rapidly, especially packages designed with seasonal themes that required shorter lead times to meet the demands of their growing retain relationships. Lantinen remembers that bringing their products to market involved “old school” methods. “Our design team was developing box concepts with an X-acto knife, gluing and mocking up by hand. It was time consuming and not very cost-effective.”

 

That model changed when Maud Borup begain working with us. Today, Maud Borup’s design team collaborates with our creative, dimensional and packaging specialists on a regular basis to develop a growing line of seasonal and specialty packaging for their many customers. These packages include many specialty print techniques including embossing, specialty coatings and UV printing for protection from fading.

 

Lantinen is grateful for our relationship that allows her team to focus on concept development and graphic design projects, rather than as much attention on the physical packaging solution. “It’s a relationship that saves us money and makes our jobs easier,” she says. Between the creative projects, a wonderful client (and the occasional product samples), ours is a sweet relationship indeed.

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