GLS/Next Precision Marketing Featured in Graphic Arts Magazine
Graphic Arts Magazine is one of the Canadian Printing industry’s top high-end color magazines covering topics that are important to today’s commercial printers and graphic arts professionals. GLS Companies was featured in the June issue on making the transition to offer more complex variable-data printing capabilities for customers.
With a large concentration of its business in direct mail, the company purchased two digital production presses a few years ago to expand its colour variable-printing capabilities. Eventually, requests for more complex personalized jobs increased. “As the concept of targeting with personalization took off in marketing, our sales team began getting more and more requests from customers wanting to include more sophisticated variable data and images in their direct-mail pieces,” said Kathy Osterberg, Variable Data and Print Manager for GLS. “We initially tried to run the high variability graphic and volume applications on software we had in-house. However, the complexity of the applications and amount of colour variable images slowed processing time to a crawl. We were using GMC Inspire at that time for other production needs, so it was a natural transition to utilize it for this side of our growing business. It quickly became our go-to solution for all our variable data and print production.”