GLS / NEXT Precision Marketing Wins Award at 3rd Annual HP Inkspiration Awards
GLS / NEXT Precision Marketing, the Midwest’s most awarded printing company, announces their winning work at the 2018 HP Inkspiration Awards in the category of Labels and Packaging: Health, Beauty and Fashion.
The Corked Aromatherapy project was awarded for its eye-popping, easy-to-kit packaging that appealed to a younger, more eco-minded audience. GLS / NEXT Precision Marketing used their HP Indigo digital press, the project was laid with opaque white first, then ran as CMYK. The unique, die-cut, custom boxes featured partially-glued tops and bottoms for easy fulfillment. Dana Arnett, judge of this year’s Inkspiration competition and Founding Partner at VSA Partners, said, “Beautiful executions; surfaces, design, color, texture.”
“When we started to discuss the project – I knew right away that it would be an award-winning body of work,” said Jim Benedict, Account Executive at GLS / NEXT Precision Marketing.
HP Inc., in partnership with Dscoop, recognizes the most innovative work produced with HP digital printing technology. At Unleashing Print: Dscoop Dallas, 16 awards were presented to 13 customers and designers in multiple categories across General Commercial Printing and Labels and Packaging for unique applications produced on HP Indigo, PageWide Web Press, and Scitex print technology. Nearly 200 entries from more than 75 HP customers and designers were received for the competition.
About the competition:
HP and Dscoop collaborated to create the HP Inkspiration Awards Americas in 2015. The awards program recognizes the most innovative work produced with HP digital printing technology. In its first three years, the contest received 500 submissions from over 186 companies throughout the U.S., Canada and Latin America, and 60 awards have been presented.