THE POWER OF PRINT
Traditional printing and new data-driven print technologies are driving online and offline sales, converting browsers into buyers.
A funny thing happened on the way to a paperless world. After everyone built their websites, they learned one important lesson — websites don’t really go to anyone. So they sent marketing emails. And more emails. And they learned the digital world had quickly become a really noisy, overcrowded place. A place where the customer didn’t really care about your website that much, and especially didn’t like receiving your unsolicited emails.
What was learned is that outreach is still the domain of the printed page. Print goes to people and it resonates. Whether it’s large colorful catalogs, leads and sales built through engaging direct mail, leave-behind brochures and proposals, or awareness- and brand-building advertisements — print’s presence is resurgent. In an era of exploding digital content, recent studies now show that print is strongly preferred by buyers (even buyers in the age 18-34 demographic) as the best way to discover and learn about products and services, and the key to driving qualified and engaged web traffic that converts browsers into buyers.
The NEXT / GLS print technology continuum
The digital convergence of data collection and printing technology advances has opened up an entirely new world of strategic communication possibilities and high-impact marketing applications. Recognized globally as an innovator in print technologies, NEXT / GLS offers an unmatched print technology portfolio, secure SOC 2-compliant data management resources and deep experience to provide a complete spectrum of targeted print solutions, from mass communications to advanced strategic solutions that let you target your audience, market segments or individuals, in entirely new and more powerful ways.